Abner Li. A new cross-service integration sees the YouTube app recommend new songs from the Music service. This YouTube app Music promo is quite large, and about the size of other video recommendations. There is an overflow menu in the top-right corner, with a tap opening the song in the YouTube Music app. Notably, the song — not the video — loads and plays. For Google, this is one prominent way to boost YouTube Music adoption from the very popular main client. The previous example last month encouraged subscribers to take advantage of their Premium or included Music Premium membership. It exposed users to the more dedicated audio playback experience even if most are quite content with listening to songs in the YouTube app.
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Back in the summer, we wrote about the launch of Google' new YouTube Music app and the out-of-home campaign that promoted it with the twin themes "Open the World of Music" and "It's All Here. This month, the next phase of that campaign launched. It has included TV spots—two of which have made this week's list of the most Shazam'd commercials. The two spots are very different. The first one, at No. The ad then prompts the viewer to "Watch the full video in the new YouTube Music app. The second spot, at No. It stars and is narrated by Dua Lipa, who tells of being inspired by her fellow female artists—and hoping to be an inspiration herself.
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